As we plan the year ahead, we look back on our first year in business! As a small startup, surviving year one is hard enough, let's add everything else 2020 threw at us + its a miracle we are all still here. Despite all the pivots, changes + challenges this crazy year brought us, the hardest part, without a doubt, was just STARTING!
Here is a quick look at our first year from START to now....
December 2019 - OPENED OUR FIRST LOCATION
And hosted our grand opening event: Instructors Open House Party
February 2020 - 1st FITREPRENEUR MEETUP
This was our very first monthly "Workout. Learn. Connect" meetup series. We had 4 different instructors teaching a 15 min segment showcasing their class type, followed by a presentation on tips on how instructors can build their brand.
March 2020 - OFFERED THE SPACE FOR FREE
As the world was shutting down and instructors were left with no place to teach/work, I decided to offer the space for free for a month. Fitrepreneurs could come in + teach their classes virtually or record content as they decided to make the jump into the online fitness world.
April 2020 - LAUNCHED 1st BRAND VIDEO
As people were online more than ever before + screen time was up by over 50%, we knew we had to get on peoples screens + build our brand awareness...
May 2020 - OFFERED OUTDOOR SPACE
While all gyms closed their doors + instructors began teaching anywhere they could, we decided to offer a private outdoor space for in-person classes.